All posts by ed.weeks

Lead GenerationOnline Marketing
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Your Landing Page Could Be Costing You Leads

We understand that for business owners, it’s ultimately your bottom line that drives marketing decisions. The simple fact is most people still don’t realize how much difference landing pages can make to their overall lead generation strategy. This group may include you, but that’s okay – it means you have a huge opportunity to start generating more leads by making a few small tweaks. Getting an ad click but not optimizing the conversion funnel Getting […]...
SEO
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Why Every Small Business Should Use Google My Business?

Do you want customers to find your business on Google? Do you want to stand out from your local competitors? If yes is your answer, then Google My Business might be the best tool that suits your small business needs. Before stepping into the guide, let us start by understanding what Google My Business actually is? Google My Business is a free tool designed by Google that allows Small Business Owners to set up a […]...
Online MarketingSEO
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The 3 Metrics You Should Track To Measure SEO Success

Your competitors are ahead of you in this digital world using SEO strategies. Are you? While everyone understands they need an SEO strategy, many of us still struggle to create one that is effective and comprehensive. To measure your SEO success, you need to be clear about your goals for website traffic. Three metrics, in particular, are very useful: Traffic Retention Website traffic retention is vital to keep visitors engaged on your website after generating traffic through […]...
Lead Generation
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Top Four Lead Generation Tactics For Small Businesses

No leads, No customers, No sales, No revenue= Business flop If you’re a small business owner, the next question which strikes in your mind will be… Why every small business owner needs an effective Lead Generation strategy? If this is your query, I can help you out! Looking to generate more leads for your Small Business? If yes, then your search ends here! Here, I’ve put together a few lead generation tactics that are proven […]...
Online Marketing
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5 reasons that show digital marketing is definitely a boon to small business owners

In the last decade or so the world has shown a paradigm shift from the analog era to digital era. The Internet has rapidly become a part and parcel of our lifestyle and we can’t think of doing without it even for a day. Digital marketing has taken its place so fast that almost a staggering 78% of business owners are completely depending on digital marketing strategies. Let’s see how digital marketing will be a boon […]...
Social Media Marketing
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Facebook Ads for Local Businesses

There are a lot of different ways to advertise your local business on Facebook. If you are not experienced with Facebook ads or online ads in general, you might be wondering if Facebook ads are worth it. The short answer is yes – they are. But you have to know how to properly utilize them to get the most bang for your buck. Why should you advertise your local business on Facebook? People don’t use […]...
Lead Generation
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Is Your Landing Page Generating Sales?

You simply cannot reap the full benefits of a successful digital marketing campaign without a landing page. If you have been using landing pages but you’re struggling to get the best results from them, it’s high time you reevaluate your approach. The following marketing tips can perfect your digital marketing strategy. Is Your Content Targeting The Audience? You should cater the content to the user. Your home page content should focus on your customers’ needs […]...
Social Media Marketing
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How to hire a Social Media Marketing Agency for your local business.

If you own a local business, you best know how hard it is to run it successfully. You usually have fewer people and resources and are fighting against much bigger rivals with much bigger budgets. This, of course, doesn’t mean your business can’t thrive and grow, you just need to be ready for a lot of hard work. Most local businesses struggle with social media marketing. You simply don’t have the time or resources to […]...
MarketingOnline MarketingSocial Media Marketing
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5 Easy Strategies To Generate Leads And Sales

As a business owner, generating a steady flow of quality leads is the most important thing in your business. And without active and engaged customers you can’t survive – let alone drive profits! The most challenging topic for any business to succeed online is how to generate leads and sales through online marketing strategy. But as you may have already experienced, setting up a successful digital advertising campaign is easier said than done. In fact, […]...
BloggingOnline Marketing
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Top 5 Benefits of Blogging

Between servicing existing customers, building new clientele, growing a referral base and maintaining other aspects of developing the business, digital marketing demands time for development.One of the most important tools that will help you to establish your brand as an authority in your field is blogging. If you are losing business to bigger operations and guys with lots of money in marketing, blogging may be your only alternative. Don’t be intimidated by it though. You’ll […]...
Social Media Marketing
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8 Best Social Media Practices

Standing apart from the crowd on social media is important if you want to become known and successful. You know that the key to getting more buyers is whether you are known, liked, and trusted. Social media is the key to getting you there faster. But first, you need to know what to do in order to get there. Social media best practices aren’t always common knowledge. These best practices will help you stand out […]...
Lead GenerationOnline Marketing
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Is your business website designed to be a lead-generation website or a brochure website?

For most of the business owners, the most important goal of the website is: to generate more leads and clients. How can you tell if your website is built to meet that goal? The following 3 questions will help you clarify the difference. Is your website talking about factual information about your company? or Is it centered around your target audience? A quality lead-generation website would focus on solving the pain points of the potential […]...