All posts by ed.weeks

Online MarketingSocial Media MarketingUncategorized
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Wondering If Your Social Media Marketing Efforts Are Paying Off?

Conducting a social media audit can be time-consuming, but it’s absolutely necessary. Auditing your strategy, performance, and results regularly can prevent you from repeating the same mistakes over a long period of time and shed light on what you’re doing right. ...
MarketingOnline MarketingSEOSocial Media MarketingYouTube
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Getting your videos on YouTube discovered

If your Hudson Valley dental clinic or any other type of business isn’t making YouTube videos as part of your marketing strategy, you are selling yourself short.  Being the world’s second largest search engine, the primary reason behind why you’ll benefit from making videos is search visibility.  Not only will your audience be able to connect with you faster through relevant Google searches, but they will be able to put a face to your brand, […]...
BloggingMarketingOnline MarketingSocial Media Marketing
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5 Mistakes to Avoid When Developing Your Tone of Voice

Having a tone of voice essentially means it’s not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm, pace.  A tone of voice is how you choose to express the personality of your brand and demonstrate the set of values your business represents.  Spreading your voice in the digital world, having a strong online presence and connecting to your audience in a personal, authentic […]...
MarketingOnline MarketingRemarketingSocial Media Marketing
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How does HV Social Media come up with minimum PPC budget recommendations for our prospective clients?

It depends on the platform.   For Google Ads, LinkedIn Ads & Yelp Ads – our agency does the following: Determine average CPC (Cost Per Click) Multiply by 10 (to factor in 10 clicks per day) Multiply by 30 (average number of days in a month) That will give us a minimum budget which provides enough click data to make educated optimizations. As an example, let’s take a $10 average CPC multiply it by 10 clicks […]...
Marketing
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How to Repurpose Your Content and Get the Most Out of Your Articles

You probably have a list of the best articles you have written. And it would be a shame to just let those articles in an archive somewhere. Enter content repurposing: a great way to bring your old articles back to life and get additional value from your best work. One of the main benefits of repurposing old content would be the time you save in the writing process. The article was already written which gives […]...
Marketing
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A Simple Guide to Getting Started with YouTube Advertising

Thinking about advertising on YouTube? Today, YouTube has become one of the biggest platforms for advertisers in the world. YouTube’s numbers don’t lie. It is the second biggest search engine after Google and the and third most visited site after Google and Facebook. YouTube has almost 2 billion monthly active logged-in users, who collectively watch over 46,000 years of content each year. If you create a YouTube business account, you will set yourself apart from […]...
Marketing

Why Is Instagram Advertising Important to My Local Business?

When Instagram first emerged on the scene, almost a decade ago, it wasn’t that much different than any other social networks at the time – It was mostly packed with selfies, fluffy cats, and pictures of food. Fast-forward nine years later and its transformation from a simple photo-sharing app to a full-blown marketing tool is nearly complete as more than 500 million active users are using the platform daily, with over 71% of them are people under […]...
Marketing

Finding Your Audience: What is Buyer Persona and How to Create it?

“The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your”            -Jeffrey Gitomer, King of Sales While there are many great strategies for selling products and services online, there is one rule that will always be the most important: Know your audience. If you don’t know who you’re talking to, you will almost certainly end up wildly shooting in the dark and wasting a […]...
Marketing

Social Media Marketing VS Traditional Marketing

For years, there has been a debate over which method brings better results for Hudson Valley businesses, so for that reason, we decided to point out some of the main differences between the two in order to help you make an informed decision where to invest your marketing dollars.   What is traditional marketing? Traditional marketing often called offline marketing is a type of marketing that includes a combination of various marketing tactics, such as […]...
SEO

6 important reasons why Local SEO will help your small business

Local SEO is an optimization process that ends up promoting your website based on keywords that are relevant to your business. Wait, but how is this different than the regular Search Engine Optimization? Well, it’s a way of optimizing your content for the geographic location your company operates in.  This kind of optimization is the best marketing strategy for local businesses solely because it largely contributes to bigger conversion rates.  Let’s take a look at […]...
Marketing
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Top 5 Tools to Help Craft an Effective Social Media Strategy

Nearly one-third of the world’s population uses social media. What does that mean for you as a small or medium business? It means if you’re not using an effective social media strategy to get your message out there, you’re losing out on potential customers — lots and lots of them. But it’s not enough just to post on your favorite platforms regularly. Your posts have to capture the attention of  your target audience too. There […]...
SEO
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5 Trends to Watch in Search Engine Optimization

Meta: Search Engine Optimization (SEO) is always evolving. Here are five key trends including a focus on mobile and quality content that point to where SEO may be going next. If you think Farmer is a dusty guy in overalls and Panda is an adorable but clumsy bear, you may not have been paying close attention to changes in Google that have caused seismic shifts in search engine optimization in recent years. SEO is a […]...