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best-social-media-practices
Standing apart from the crowd on social media is important if you want to become known and successful. You know that the key to getting more buyers is whether you are known, liked, and trusted. Social media is the key to getting you there faster. But first, you need to know what to do in order to get there. Social media best practices aren’t always common knowledge. These best practices will help you stand out
Social Media Marketing
business website
For most of the business owners, the most important goal of the website is: to generate more leads and clients. How can you tell if your website is built to meet that goal? The following 3 questions will help you clarify the difference. Is your website talking about factual information about your company? or Is it centered around your target audience? A quality lead-generation website would focus on solving the pain points of the potential
Lead Generation, Online Marketing
image of social media marketing mistakes
Creating and maintaining a strong social media presence could be the difference between success and failure of your business.  The challenge in social media marketing is to use it effectively to grow your business while avoiding mistakes that can result in a lot of wasted time and effort. Often, small business owners try to master social media marketing campaigns while juggling too many other responsibilities, or not knowing how to engage with their target audience.
Social Media Marketing
Want to better understand what’s working? A social media audit will help you analyze the impact of your social media tactics. You look closely at your activity, results, audience, and financial investments (including ad spend). 1. Start by Listing Your Social Media Profiles Before you can even set your social media audit in motion you’ll need to list all of your profiles. That means your LinkedIn account, your Facebook, your Instagram, your Twitter account. The rule of thumb
Online Marketing, Social Media Marketing   ,
If your Hudson Valley dental clinic or any other type of business isn’t making YouTube videos as part of your marketing strategy, you are selling yourself short.  Being the world’s second-largest search engine, the primary reason behind why you’ll benefit from making videos is search visibility.  Not only will your audience be able to connect with you faster through relevant Google searches, but they will be able to put a face to your brand, allowing
Marketing, Online Marketing, SEO, Social Media Marketing, YouTube   , , ,
tone of voice
Having a tone of voice essentially means it’s not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm, pace.  A tone of voice is how you choose to express the personality of your brand and demonstrate the set of values your business represents.  Spreading your voice in the digital world, having a strong online presence and connecting to your audience in a personal, authentic
Blogging, Marketing, Online Marketing, Social Media Marketing   ,
PPC budget
It depends on the platform.   For Google Ads, LinkedIn Ads & Yelp Ads – our agency does the following: Determine average CPC (Cost Per Click)Multiply by 10 (to factor in 10 clicks per day)Multiply by 30 (average number of days in a month)That will give us a minimum budget which provides enough click data to make educated optimizations.As an example, let’s take a $10 average CPC multiply it by 10 clicks per day and multiply
Marketing, Online Marketing, Remarketing, Social Media Marketing   , , , , , , ,
repurpose content
You probably have a list of the best articles you have written. And it would be a shame to just let those articles in an archive somewhere. Enter content repurposing: a great way to bring your old articles back to life and get additional value from your best work. One of the main benefits of repurposing old content would be the time you save in the writing process. The article was already written which gives
Marketing  
Thinking about advertising on YouTube? Today, YouTube has become one of the biggest platforms for advertisers in the world. YouTube’s numbers don’t lie. It is the second biggest search engine after Google and the and third most visited site after Google and Facebook. YouTube has almost 2 billion monthly active logged-in users, who collectively watch over 46,000 years of content each year. If you create a YouTube business account, you will set yourself apart from
Marketing   , , ,
When Instagram first emerged on the scene, almost a decade ago, it wasn’t that much different than any other social networks at the time – It was mostly packed with selfies, fluffy cats, and pictures of food. Fast-forward nine years later and its transformation from a simple photo-sharing app to a full-blown marketing tool is nearly complete as more than 500 million active users are using the platform daily, with over 71% of them are people under
Marketing   ,
“The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your”            -Jeffrey Gitomer, King of Sales While there are many great strategies for selling products and services online, there is one rule that will always be the most important: Know your audience. If you don’t know who you’re talking to, you will almost certainly end up wildly shooting in the dark and wasting a
Marketing   ,
For years, there has been a debate over which method brings better results for Hudson Valley businesses, so for that reason, we decided to point out some of the main differences between the two in order to help you make an informed decision where to invest your marketing dollars.   What is traditional marketing? Traditional marketing often called offline marketing is a type of marketing that includes a combination of various marketing tactics, such as
Marketing