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Meta: Failure to plan means planning to fail. HV Social Media has advice to put your social media marketing on the road to success. A poorly-planned and badly-executed social media marketing strategy can be worse than having none at all. Here are five of the mistakes the HV Social Media team sees most often, as well as a few simple tips to get you back on track.   Social Media Strategy  The biggest thing holding back your social
Marketing
You want a content marketing strategy that grabs your audience. Something that offers them value and keeps them coming back to your website or social media platforms. You want content that engages and converts. Unfortunately, knowing what you need doesn’t exactly tell you how to get there.   Great content marketing strategy has a few moving parts, but it’s not overly complicated in reality. You need to know your audience. You need to understand where in
Marketing
Meta: Make your content work harder for your business. HV Social Media shares tips on ways to repurpose your content including revisiting old topics and cross channel posting.  At one point or another, we’ve all heard that we should work smarter, not harder. That raises a question: is it possible to make your content work harder without taking too much time out of your day? Experience has taught us that the answer is a definitive
Marketing