Category Archives: Online Marketing

Lead GenerationOnline Marketing
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Your Landing Page Could Be Costing You Leads

We understand that for business owners, it’s ultimately your bottom line that drives marketing decisions. The simple fact is most people still don’t realize how much difference landing pages can make to their overall lead generation strategy. This group may include you, but that’s okay – it means you have a huge opportunity to start generating more leads by making a few small tweaks. Getting an ad click but not optimizing the conversion funnel Getting […]...
Online MarketingSEO
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The 3 Metrics You Should Track To Measure SEO Success

Your competitors are ahead of you in this digital world using SEO strategies. Are you? While everyone understands they need an SEO strategy, many of us still struggle to create one that is effective and comprehensive. To measure your SEO success, you need to be clear about your goals for website traffic. Three metrics, in particular, are very useful: Traffic Retention Website traffic retention is vital to keep visitors engaged on your website after generating traffic through […]...
Online Marketing
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5 reasons that show digital marketing is definitely a boon to small business owners

In the last decade or so the world has shown a paradigm shift from the analog era to digital era. The Internet has rapidly become a part and parcel of our lifestyle and we can’t think of doing without it even for a day. Digital marketing has taken its place so fast that almost a staggering 78% of business owners are completely depending on digital marketing strategies. Let’s see how digital marketing will be a boon […]...
MarketingOnline MarketingSocial Media Marketing
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5 Easy Strategies To Generate Leads And Sales

As a business owner, generating a steady flow of quality leads is the most important thing in your business. And without active and engaged customers you can’t survive – let alone drive profits! The most challenging topic for any business to succeed online is how to generate leads and sales through online marketing strategy. But as you may have already experienced, setting up a successful digital advertising campaign is easier said than done. In fact, […]...
BloggingOnline Marketing
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Top 5 Benefits of Blogging

Between servicing existing customers, building new clientele, growing a referral base and maintaining other aspects of developing the business, digital marketing demands time for development.One of the most important tools that will help you to establish your brand as an authority in your field is blogging. If you are losing business to bigger operations and guys with lots of money in marketing, blogging may be your only alternative. Don’t be intimidated by it though. You’ll […]...
Lead GenerationOnline Marketing
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Is your business website designed to be a lead-generation website or a brochure website?

For most of the business owners, the most important goal of the website is: to generate more leads and clients. How can you tell if your website is built to meet that goal? The following 3 questions will help you clarify the difference. Is your website talking about factual information about your company? or Is it centered around your target audience? A quality lead-generation website would focus on solving the pain points of the potential […]...
Online MarketingSocial Media Marketing
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Wondering If Your Social Media Marketing Efforts Are Paying Off?

Conducting a social media audit can be time-consuming, but it’s absolutely necessary. Auditing your strategy, performance, and results regularly can prevent you from repeating the same mistakes over a long period of time and shed light on what you’re doing right. ...
MarketingOnline MarketingSEOSocial Media MarketingYouTube
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Getting your videos on YouTube discovered

If your Hudson Valley dental clinic or any other type of business isn’t making YouTube videos as part of your marketing strategy, you are selling yourself short.  Being the world’s second largest search engine, the primary reason behind why you’ll benefit from making videos is search visibility.  Not only will your audience be able to connect with you faster through relevant Google searches, but they will be able to put a face to your brand, […]...
BloggingMarketingOnline MarketingSocial Media Marketing
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5 Mistakes to Avoid When Developing Your Tone of Voice

Having a tone of voice essentially means it’s not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm, pace.  A tone of voice is how you choose to express the personality of your brand and demonstrate the set of values your business represents.  Spreading your voice in the digital world, having a strong online presence and connecting to your audience in a personal, authentic […]...
MarketingOnline MarketingRemarketingSocial Media Marketing
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How does HV Social Media come up with minimum PPC budget recommendations for our prospective clients?

It depends on the platform.   For Google Ads, LinkedIn Ads & Yelp Ads – our agency does the following: Determine average CPC (Cost Per Click) Multiply by 10 (to factor in 10 clicks per day) Multiply by 30 (average number of days in a month) That will give us a minimum budget which provides enough click data to make educated optimizations. As an example, let’s take a $10 average CPC multiply it by 10 clicks […]...