Category Archives: Social Media Marketing

Online MarketingSocial Media MarketingUncategorized
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Wondering If Your Social Media Marketing Efforts Are Paying Off?

Conducting a social media audit can be time-consuming, but it’s absolutely necessary. Auditing your strategy, performance, and results regularly can prevent you from repeating the same mistakes over a long period of time and shed light on what you’re doing right. ...
MarketingOnline MarketingSEOSocial Media MarketingYouTube
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Getting your videos on YouTube discovered

If your Hudson Valley dental clinic or any other type of business isn’t making YouTube videos as part of your marketing strategy, you are selling yourself short.  Being the world’s second largest search engine, the primary reason behind why you’ll benefit from making videos is search visibility.  Not only will your audience be able to connect with you faster through relevant Google searches, but they will be able to put a face to your brand, […]...
BloggingMarketingOnline MarketingSocial Media Marketing
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5 Mistakes to Avoid When Developing Your Tone of Voice

Having a tone of voice essentially means it’s not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm, pace.  A tone of voice is how you choose to express the personality of your brand and demonstrate the set of values your business represents.  Spreading your voice in the digital world, having a strong online presence and connecting to your audience in a personal, authentic […]...
MarketingOnline MarketingRemarketingSocial Media Marketing
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How does HV Social Media come up with minimum PPC budget recommendations for our prospective clients?

It depends on the platform.   For Google Ads, LinkedIn Ads & Yelp Ads – our agency does the following: Determine average CPC (Cost Per Click) Multiply by 10 (to factor in 10 clicks per day) Multiply by 30 (average number of days in a month) That will give us a minimum budget which provides enough click data to make educated optimizations. As an example, let’s take a $10 average CPC multiply it by 10 clicks […]...