Category Archives: Social Media Marketing

Social Media Marketing
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Facebook Ads for Local Businesses

There are a lot of different ways to advertise your local business on Facebook. If you are not experienced with Facebook ads or online ads in general, you might be wondering if Facebook ads are worth it. The short answer is yes – they are. But you have to know how to properly utilize them to get the most bang for your buck. Why should you advertise your local business on Facebook? People don’t use […]...
Social Media Marketing
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How to hire a Social Media Marketing Agency for your local business.

If you own a local business, you best know how hard it is to run it successfully. You usually have fewer people and resources and are fighting against much bigger rivals with much bigger budgets. This, of course, doesn’t mean your business can’t thrive and grow, you just need to be ready for a lot of hard work. Most local businesses struggle with social media marketing. You simply don’t have the time or resources to […]...
MarketingOnline MarketingSocial Media Marketing
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5 Easy Strategies To Generate Leads And Sales

As a business owner, generating a steady flow of quality leads is the most important thing in your business. And without active and engaged customers you can’t survive – let alone drive profits! The most challenging topic for any business to succeed online is how to generate leads and sales through online marketing strategy. But as you may have already experienced, setting up a successful digital advertising campaign is easier said than done. In fact, […]...
Social Media Marketing
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8 Best Social Media Practices

Standing apart from the crowd on social media is important if you want to become known and successful. You know that the key to getting more buyers is whether you are known, liked, and trusted. Social media is the key to getting you there faster. But first, you need to know what to do in order to get there. Social media best practices aren’t always common knowledge. These best practices will help you stand out […]...
Social Media Marketing
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Top 3 Social Media Marketing Mistakes That Most Business Owners Make

Creating and maintaining a strong social media presence could be the difference between success and failure of your business.  The challenge in social media marketing is to use it effectively to grow your business while avoiding mistakes that can result in a lot of wasted time and effort. Often, small business owners try to master social media marketing campaigns while juggling too many other responsibilities, or not knowing how to engage with their target audience. […]...
Online MarketingSocial Media Marketing
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Wondering If Your Social Media Marketing Efforts Are Paying Off?

Conducting a social media audit can be time-consuming, but it’s absolutely necessary. Auditing your strategy, performance, and results regularly can prevent you from repeating the same mistakes over a long period of time and shed light on what you’re doing right. ...
MarketingOnline MarketingSEOSocial Media MarketingYouTube
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Getting your videos on YouTube discovered

If your Hudson Valley dental clinic or any other type of business isn’t making YouTube videos as part of your marketing strategy, you are selling yourself short.  Being the world’s second largest search engine, the primary reason behind why you’ll benefit from making videos is search visibility.  Not only will your audience be able to connect with you faster through relevant Google searches, but they will be able to put a face to your brand, […]...
BloggingMarketingOnline MarketingSocial Media Marketing
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5 Mistakes to Avoid When Developing Your Tone of Voice

Having a tone of voice essentially means it’s not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm, pace.  A tone of voice is how you choose to express the personality of your brand and demonstrate the set of values your business represents.  Spreading your voice in the digital world, having a strong online presence and connecting to your audience in a personal, authentic […]...
MarketingOnline MarketingRemarketingSocial Media Marketing
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How does HV Social Media come up with minimum PPC budget recommendations for our prospective clients?

It depends on the platform.   For Google Ads, LinkedIn Ads & Yelp Ads – our agency does the following: Determine average CPC (Cost Per Click) Multiply by 10 (to factor in 10 clicks per day) Multiply by 30 (average number of days in a month) That will give us a minimum budget which provides enough click data to make educated optimizations. As an example, let’s take a $10 average CPC multiply it by 10 clicks […]...