Tag Archives: digital marketing budgets

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How does HV Social Media come up with minimum PPC budget recommendations for our prospective clients?

It depends on the platform.   For Google Ads, LinkedIn Ads & Yelp Ads – our agency does the following: Determine average CPC (Cost Per Click) Multiply by 10 (to factor in 10 clicks per day) Multiply by 30 (average number of days in a month) That will give us a minimum budget which provides enough click data to make educated optimizations. As an example, let’s take a $10 average CPC multiply it by 10 clicks […]...